Hi, I’m Samantha.
A creative strategist and people-first leader who delivers impactful work—championing bold ideas, supporting high-performing teams, and ensuring thoughtful, on-time execution of high-quality creative.
What I do
I turn ideas into stories, stories into engagement, and engagement into impact.
With 11+ years of experience across public, private and non-profit sectors, I lead brand storytelling, campaign strategy, and content development that helps organizations connect with their audiences in meaningful, authentic ways. From public infrastructure to non-profit advocacy, I craft creative and lead teams that inform, inspire, and drive action—always rooted in clarity, community, and purpose.
In short ➡️ I lead creative programs that spark connection and impact.
Filming Content on a Barge ⚓️
Leading Award-Winning Teams 🏆
Directing Video Shoots 🎬
Facilitating a Conference Breakout Session 📣
Areas of Expertise
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Lead bold creative across branding, marketing, video, digital storytelling, and social media—shaping how brands connect with their audience while helping them build their distinct voice and identity.
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Grew a creative team from 1 to 7 in three years, keeping 100% retention by centering trust, collaboration, and creating space to do great work (and have fun doing it).
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Turning complex topics into engaging content that resonates. Leading award-winning campaigns that prove authenticity can beat overproduced content, and humor goes a long way.
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Managing $1M+ in creative projects, maximizing public and nonprofit dollars for real impact—because great storytelling doesn’t need to break the budget.
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Crafting content that prioritizes clarity, authenticity, and action to shape community issues that matter, using strategic storytelling to bridge the information gap.
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Partnering with teams, clients, and interested parties to bring creative ideas to life—building relationships that turn projects into long-term impact. Proven history of building a creative department through hustle and a bit of scrappiness.
Case Studies
I thrive on leading creative teams, guiding strategy, and driving projects from vision to execution. Deeply connected to team leadership, I focus on collaboration and trust to bring out the best in designers, video editors, and storytellers. These case studies are team efforts—while I use “I” to share my role, my work is always centered on “we.”
Educating, Engaging,
and Connecting
Making complex transportation stories clear, compelling, and human. Leading video and storytelling strategy, crafting narratives that engage diverse audiences, build trust, and drive meaningful public engagement—while balancing technical accuracy and strategy.
Amplifying Voices,
Championing Access
Amplifying community voices to shift perceptions and build support for public transit. Led creative strategy and campaign execution—elevating real stories, advancing equity, and driving engagement across digital platforms statewide.
Engaging Community,
Attracting Investment
Branding a waterfront vision to engage community and attract investment. Led creative strategy, digital storytelling, and marketing efforts to shape public perception and position Ridgefield as a compelling opportunity for thoughtful development.
Community Leadership
🧡 Board President, YWCA Clark County
YWCA Clark County is dedicated to eliminating racism, empowering women, and supporting survivors through critical services, advocacy, and community programs. As Board President, I provide strategic guidance, working alongside leadership and our Board of Directors to strengthen our impact. I’m proud to support this team and the life-saving work they do every day.
